Thursday, February 23, 2006

The "Gospel" of the Arizona Tea Cap

I drink Arizona Tea. And for all you literalism freaks out there it's not tea that is made in Arizona but the brand of tea called Arizona...
I drink it because I like it. However much I like the tea it remains that I think their packaging is unique. In the midst of creatively designed bottles are remarkable caps. The caps on the bottled tea have a message underneath. The messages are almost always strange but alluring. They cause you to say, "What?" and then think of the many interpretations of what is being said. It seems to have no purpose at all but it actually does have a purpose. As a matter of fact we are fulfilling the purpose of the cap right now...We are talking about it! Other companies have done similar things. SoBE has lids with statements as well. They say things like "Smarter no Harder", "Bring on the Catwalk", etc. But the messages under most of the Arizona tea caps say things like "Strawberry Pulling Inside", "Laughing at Eel" , "Don't Be #11". They seem to be jargon someone made up. You read the statements and think...What? Not because you just don't get it but because you aren't supposed to get it. However, they make you look.

There are many of us who are making people look under the lid of our lives. There are churches that are crafty and are making people look. It's important to be aware of what message we put on the lid.
The gospel is being presented under the tea cap lids of our lives and the question remains are we getting the message right or is it jargon that we have no intention of trying to get it right. Yes, whether or not they get it is up to God's revealing and all illuminating power, but what are we saying? When people take a drink and look at that lid under the substance that make us what we are what do they read. Something made up or real? A marketing tactic or the reality of the genuine gospel message!

Read a tea cap lid and ask am I getting it right?